Creative Direction / User experience / Design
YMCA Canada wanted to create a common web platform that any of the forty nine Member Associations across Canada could adopt and use for their web presence. YMCA Cape Breton is the premier association to role out the new platform.
Working with ecentricarts inc., we created a mobile responsive web platform that can scale for any sized association. From smaller associations, like Nova Scotia's Cape Breton, to larger ones from Vancouver, either association could choose which content modules they would like to use and customize the website for their and their user's needs.
Unifying the naming for programs, the brand and having a similar quality experience for user regardless of the YMCA's size and budget was the goal for YMCA Canada.
The common web platform was created with a team focusing on user research, user testing, intuitive user interface design, development, and quality assurance.
Creative Direction / Design
The Munk Debates are a semi-annual Debates, discussing controversial topics ranging from politics, religion, climate change.
Working with ecentricarts inc., we created a mobile responsive website that promotes upcoming debates, as well as provides video, photo and community discussions for current and previous debates.
Art Direction / Design / App Design
SoundMakers is an online hub where music lovers can come to listen to music commissioned by Soundstreams as well as create music and share with the SoundMakers Community.
Working with ecentricarts inc., we created a brand identity and website that reflects the open and creative nature of the SoundMakers' audience. Allowing users to explore music by a mood range bar (e.g. light or dark), as well by instrument or location.
In addition to the website, we extended the creation component to a SoundMakers iPad app that allows users to take samples and layer them into their own music.
Creative Direction / Design
The National Ballet School wanted an elegant and immersive website that visually showcased their talented students and their beautiful space.
Working with ecentricarts inc., we created a mobile responsive website that allows users to access rich content from videos, class schedules, resources, events and community initiatives from any device.
An infographic I created for Om Malik for his Gigaom article “My save to read it later habits, visualized as an infographic" analyzing what percentage of Pocket Users come back to read saved articles.
This poster series depicts the sequence of events following the 2011 Tohoku earthquake.
The lotus growing out of the cracked earth in Poster no. 1 symbolises birth and rebirth. The red lotus in particular represents love and compassion. The lotus is a flower that is born from the mud of the earth, fights its way through the depths of the water to bloom into the air and sunlight. This is how I view Japan, as a country that teaches their people to be strong and to endure.
Poster no. 2 represents the tsunami that followed the earthquake. Despite the devastation it brought onto the Japanese people, they maintained their strength and unity and demonstrated true grace under fire.
Poster no. 3 pays homage to the Fukushima 50 that volunteered their lives to stay behind to control the nuclear reactor. Each hexagonal shape represents one of the Fukushima employees. The crane flying up out of the nuclear meltdown represents honour, loyalty and longevity.
In addition to the posters I organized a fundraising poster Art show with proceeds going to the Canadian Red Cross.
RGD 2013 So(cial) Good Design Awards
Designer Initiated Projects
Graphic Advocacy: International Posters for the Digital Age 2001–2012
Exhibition curated by Elizabeth Resnick, Professor, Chair, Massachusetts College of Art ad Design
Creative Direction / Design / Data Visualization
The Cancer Research Institute (CRI) is a nonprofit organization dedicated to researching the immune system's power to conquer all cancers.
Working with ecentricarts inc., we provided a redesign of CRI's corporate website by optimizing their visitor's user experience, creating a mobile adaptive version, and rethinking and re-visualizing their resources into easy to understand infographics.
2014 Summit Creative Awards: Silver
Design / Research / Data Visualization
This infographic highlights the world's energy supply in the past, present and future. It demonstrates in order to maintain our energy demand, we will have to rely more on sustainable energy as geothermal, wind and solar.
GOOD.is: Best Design
Understanding the World. The Atlas of Infographics
The non-profit organization Food Banks Canada provides food for food banks across Canada for people in need.
Working with the 2011 data from Food Banks Canada, I created statistical graphics for their 2011 Annual Hunger Count Report. This reports highlights the key points related to food bank usage for the past year, and helps to spell out the story that more needs to be done to address the issue of under funding and hunger amongst Canadians.
This was an infographic poster design I created for Guinness, working Grey Canada. It displays historical and fun facts about Guinness, which lead to a perfectly pour pint glass at the bottom which ties together the campaign message “Eventually You Get To Guinness”.
This was an infographic that I created for NHK news web Japan which reveals the results from a survey of the victims of the Great East earthquake that rocked Japan two years prior. It provides insight into how well people are coping since the earthquake, and how effective the rebuilding process has been.
It was created in English and then translated into Japanese to reach a wider audience.