Creative Direction / User experience / Design
YMCA Canada wanted to create a common web platform that any of the forty nine Member Associations across Canada could adopt and use for their web presence. YMCA Cape Breton is the premier association to role out the new platform.
Working with ecentricarts inc., we created a mobile responsive web platform that can scale for any sized association. From smaller associations, like Nova Scotia's Cape Breton, to larger ones from Vancouver, either association could choose which content modules they would like to use and customize the website for their and their user's needs.
Unifying the naming for programs, the brand and having a similar quality experience for user regardless of the YMCA's size and budget was the goal for YMCA Canada.
The common web platform was created with a team focusing on user research, user testing, intuitive user interface design, development, and quality assurance.